A structural framework for how enrollment decisions actually happen in educational institutions Why This Framework Exists Most educational institutions believe they have an admission funnel. In reality, they have a collection of disconnected activities: advertisements, counselor outreach, follow-up emails, open houses, social media posts. These activities operate without a shared decision structure. This gap between…
Educational institutes in India face intensifying competition for qualified students amid structural shifts in how enrollment decisions are made. Between 2020-21 and 2021-22, total enrollment in higher education grew by 4.6 percent while institutional capacity expanded significantly faster, creating sustained pressure on marketing effectiveness and conversion efficiency. The decision process for educational services has moved…
Between June 2024 and May 2025, higher education engagement rates on Instagram declined while institutions increased their advertising spend. This whitepaper examines why 73% of education Instagram campaigns fail to meet application targets, based on analysis of 2024-2025 industry benchmarks, platform algorithm changes, and documented campaign failures across Division I and II institutions. This is…
Every education institution wants better enrollments. Most are spending hundreds of thousands on marketing campaigns that generate inquiries but fail to convert them into actual students walking through the door on day one. The problem is not the budget. The problem is that institutions treat marketing as a series of disconnected activities rather than an…
