Google Ads vs Facebook Ads: What Works Better for Okhla Businesses?
Not all ads work the same. If you are a local business in Okhla like a coaching centre or clinic, Google Ads bring better leads than Facebook. This article breaks down why, with real stats, costs, and examples from Okhla itself.
Read before you waste your next ₹10,000.
You have tried ads. Boosted some posts. Spent a few thousand.
But you got nothing back, just likes, maybe a few comments.
No calls. No leads. No sales.
Sound familiar?
I speak to local businesses in Okhla every week.
- Coaching centre owners near Batla House. Skin clinics in Abul Fazal.
- Service providers in Zakir Nagar.
They all say the same thing:
“I tried ads. Spent money. Got nothing.”
Here’s the truth:
You are not bad at marketing. You are just on the wrong platform.
The Big Mistake Okhla Businesses Make with Ads
Most local businesses think Facebook and Google Ads are the same.
They are not.
Let’s break it down:
| Person A | Person B |
| Searching “NEET coaching near Okhla” on Google | Scrolling Facebook during lunch |
| Needs help now | Just passing time |
Who do you think will call you?
Yet, most business owners boost Instagram posts or run random Facebook ads.
They expect serious leads from people who are just scrolling.
That’s not how lead generation works.
Why Google Ads Work Better for Local Leads
Google Ads target people who are already looking for what you offer.
Someone types “Physics tuition near Jamia Nagar” or “skin doctor in Okhla” – your ad appears.
They click. They call. That’s a real lead.
Stats That Matter (2024–2025):
- Google Ads average conversion rate: 6.96%
- Local services conversion rate: often 8-12%
- Coaching centres we have worked with: 9 out of 100 clicks turned into real phone calls
It’s not magic. It’s timing + intent.
Real Example: Local Coaching Centre in Batla House
We ran a Google campaign for a CUET coaching centre. Targeted “CUET coaching near Batla House.” Out of 100 clicks, 9 students called to ask for admission.
Compare that to Facebook:
Same coaching centre. ₹10,000 spent. 200 clicks. Only 2 inquiries.
Why? Because students weren’t in the mood to take action. They were just scrolling Instagram.
Suggested Article: How Coaching Centres in Okhla Can Get More Local Admissions
Facebook Ads: Good for Brand, Not Inquiries
Let’s be clear—Facebook isn’t useless.
It’s great for:
- Showing testimonials
- Retargeting past website visitors
- Building awareness if you are new
But it’s weak for:
- Urgent leads
- Getting calls this week
- Filling seats for your next batch
Why?
Because Facebook interrupts. People are watching reels. Messaging friends. Not searching for coaching or clinics. They might see your ad… but take action later. Or never.
Budget Breakdown: Google vs Facebook for Okhla
Most local businesses have a budget of ₹5,000–₹20,000/month.
Here’s what you can expect:
| Platform | Avg. CPC | Leads from ₹10,000 | Lead Quality |
| ₹20-₹80 | 5-15 | High (ready to buy) | |
| ₹5-₹15 | 2-8 | Mixed (many just browsing) |
Yes, Google is costlier per click.
But it brings buyers, not just browsers.
Okhla Skin Clinic: Facebook vs Google Case Study
- Facebook ads: ₹15,000 budget -> 25 inquiries -> 3 appointments
- Google Ads: ₹15,000 budget -> 12 inquiries -> 8 appointments
See the difference?
Facebook gave more “inquiries.” But most were window shoppers.
Google gave fewer but real customers.
When to Use Google Ads
Use Google Ads if:
- You want phone calls this week
- You run a local business (coaching, clinic, repair, etc.)
- Your service is something people search for
- Your budget is limited, and results matter
When to Use Facebook Ads
Use Facebook Ads if:
- You want more visibility
- You already get leads but want to build trust
- You have a decent monthly budget after Google is working
- You want to show success stories or video testimonials
Warning: Stop Boosting Posts
Boosting Instagram or Facebook posts is not real advertising.
It’s like handing out flyers at Okhla Vihar Metro – no targeting, no timing, no tracking.
Instead, create proper campaigns with:
- A clear CTA (Call Now, Book Free Demo)
- Local targeting (2-3 km radius)
- Keyword-based targeting (for Google)
Suggested Article: 6 Best Ways to Advertise Coaching Classes in Okhla
Final Advice for Okhla Business Owners
If you need admissions, appointments, or local inquiries fast then start with Google Ads.
- Track what keywords bring calls.
- Refine your targeting.
- Build a system.
Then, if you have more budget, use Facebook to support that system.
Want help setting this up?
We help Okhla coaching centres, clinics, and service providers get real leads using Google Ads.
If you are tired of wasting money on ads that don’t work, check out our Lead Generation Services for Okhla Businesses to see how we can help you grow, just like we have helped others in your area.
