Facebook & Instagram Ads for Schools, Colleges and Universities
Fill Classrooms Before Parents Even Search
A mother scrolls through Facebook after dinner. She sees a post from a local school: a smiling child in uniform, a short line that captures her hopes. She pauses. She clicks.
A student swipes through Instagram. Among memes and music, a reel of campus life appears. Classrooms are alive with energy; sports grounds are full of motion. The student imagines a place there.
This is what Facebook and Instagram ads achieve. They reach families before a single search on Google. They create interest, build trust, and start admissions conversations early.
Why Facebook Ads Work for Schools and Colleges
Parents do not discover schools from flyers on gates or hoardings on roads. They talk in WhatsApp groups, share posts in parent forums, and watch reels their children show them. By the time they search for “best school near me”, their list is already half decided.
Facebook and Instagram ads put your institution directly in their path. Whether you run a school, college or university, these ads allow you to influence decisions early and remain at the top of mind.
This is why social media advertising has become an essential part of the admissions strategy for education institutions.
Admissions Are Our Only Language
We measure results by filled classrooms, not by likes or clicks.
Every campaign follows the rhythm of admission cycles. Messages are designed for parents, students and alumni separately. Reels and stories capture authentic campus life. Every call, form and WhatsApp message is tracked to the ad that drove it.
How We Run Facebook and Instagram Ads That Convert
Audience Mapping
Parents are mapped by location, income and priorities. Students are mapped by programme interests, academic level and passions beyond the classroom.
Creative Strategy
Campaigns use campus videos, alumni stories and parent testimonials. No stock photos. No generic slogans. Every piece of content is real and designed to drive response.
Pixel Tracking
Calls, WhatsApp chats and enquiry forms are tied to the exact ad that generated them.
Remarketing
Families rarely decide the first time. Ads follow them until they enquire.
Continuous Optimization
Campaigns are analysed daily, refined weekly, and adjusted until results improve.
Brand Protection
Your institution’s name is shielded from competitors who attempt to bid against it.
Proof That Speaks in Numbers
📍 CBSE School, Delhi NCR
Budget: ₹60,000
Result: 228 enquiries
Cost per enquiry: ₹263
Impact: 35% increase in admissions
📍 International School, Greater Noida
Budget: ₹1,20,000
Result: 400+ enquiries in three months
Cost per enquiry: ₹300
Impact: 40% reduction in cost per enquiry
📍 Coaching Institute, Okhla
Budget: ₹40,000
Result: 120+ new enquiries in 60 days
Cost per enquiry: ₹333
Voices That Matter
- “We found the school on Instagram and booked a tour the same evening.” - Parent
- “The campus video made me feel like I already belonged there.” - Student
- “Facebook ads gave us visibility far beyond our earlier campaigns. Enquiries began weeks before admissions opened.” - Director
Why Schools & Colleges Choose Golden Markers
- Campaigns are run by Meta certified professionals.
- Average cost per enrolment across clients is 30 percent lower.
- We only manage education campaigns.
- Stories and creatives are built for genuine engagement and real conversions.
Facebook Ads and Google Ads for Schools
Facebook and Instagram ads create awareness before parents begin searching. They build trust and shape preference. Google Ads for Schools capture intent when parents are ready to enquire.
The strongest admission strategies blend both. One builds recognition, the other captures action. For higher education, Google Ads for Colleges and Universities help institutions reach students actively comparing options and searching for programmes.
What You Receive in the Free Audit Call
- A review of your current social presence and ads.
- Three immediate strategies to generate more enquiries.
- A snapshot of competitor activity in your area.
- A step-by-step plan for the next admission cycle.
Questions Schools and Colleges Ask
Do Facebook Ads work for schools if admission season is months away?
Yes. Early Facebook and Instagram campaigns build awareness and trust. When admission opens, families and students enquire with more confidence and make quicker decisions.
Can we run Facebook Ads alongside Google Ads for schools or colleges?
Yes. Combining both strengthens reach and results. Google Ads capture active searches, while Facebook and Instagram Ads create awareness and interest before families start searching.
Who influences the admission decision: parents or students?
Both play a role. Parents evaluate credibility, fees and reputation. Students respond to campus culture, activities and social life. Campaigns should address both audiences with tailored messages.
Do we need a dedicated admissions page for our school or college?
Yes. Landing pages with clear calls to action convert significantly better than general website pages. They improve ad performance and lead generation.
What budget should we plan for Facebook and Instagram Ads for schools or colleges?
Budgets vary by location, competition, and goals. Most institutions see strong results between ₹40,000 and ₹1,20,000 per admission cycle.
Parents Are Scrolling Right Now
Parents are scrolling tonight. Students are swiping right now. The question is whether they see your institution first.
Facebook and Instagram Ads place your school, college or university directly in front of families and students where they already spend time. A single scroll can turn into an enquiry; an enquiry can turn into a filled classroom.
- Reach parents and students before they begin searching
- Showcase your campus, programmes, and culture
- Convert casual scrolling into real enquiries
No jargon. No fluff. Just a clear path to fill classrooms this season.